Communication Strategy 2025 – 2028
The ICW-AP communications strategy 2025-2028 serves as a transformative roadmap for the International Community of Women Living with HIV in the Asia Pacific (ICW-AP), positioning communications as a catalyst for organizational impact, visibility, and change. It addresses both external and internal communication needs through a cohesive approach that centers the voices and leadership of women living with HIV across the diverse Asia Pacific region.
This Communications Strategy is built upon a bold and transformative vision that aims to fundamentally revolutionize the representation, engagement, and empowerment of women
living with HIV. It firmly establishes ICW-AP as the leading regional network for these courageous women, creating impactful pathways to influence policy, eradicate stigma, and strengthen organizational cohesion. This strategy celebrates the resilience, expertise, and leadership of women living with HIV, driving sustainable momentum for profound change and showcasing their undeniable power across the diverse Asia Pacific region. Through carefully sequenced implementation over three years, this strategy will deliver:
- A unified, compelling narrative that centers the expertise and leadership of women living with HIV.
- Strategic visibility that positions ICW-AP as the authoritative regional voice on intersectional issues affecting women living with HIV.
- Enhanced network cohesion through streamlined internal communications and knowledge management.
- Increased capacity of members to effectively communicate and advocate across diverse contexts.
- Sustainable systems and processes that strengthen organizational resilience beyond the strategic period.
As the communications landscape continues to evolve, this strategy provides both clear direction and adaptive flexibility, ensuring ICW-AP can leverage emerging opportunities while maintaining focus on its core mission and values.